Privacy Policy for Dry Eye Explained
Effective Date: 2nd April 2026
Welcome to Dry Eye Explained (the "Website"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, subscribe to our newsletter, or purchase our digital products.
1. Important Medical Disclaimer
Dry Eye Explained provides educational information regarding ocular surface health. Using this website, subscribing to our newsletter, or purchasing our digital products does not establish a doctor-patient relationship. Any information you share with us through this website is not considered protected health information (PHI) under healthcare privacy laws, as this platform is for educational and commercial purposes, not clinical treatment.
2. Information We Collect
We may collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products, or when otherwise contacting us.
Personal Data: If you subscribe to our newsletter or purchase The Dry Eye Protocol, we collect your name and email address. If you make a purchase, payment and billing information is collected securely by our third-party payment processors.
Automatically Collected Data: When you visit the Website, we automatically collect certain information about your device, including your IP address, browser type, operating system, and browsing behavior (such as pages viewed and links clicked) through cookies and similar tracking technologies.
3. How We Use Your Information
We use the information we collect or receive for the following purposes:
To deliver digital products: To process your transactions and deliver the ebook or other materials you have purchased.
To send administrative and marketing communications: To send you our newsletter, updates about the website, and educational content related to dry eye management. You can opt out of marketing emails at any time.
To improve our website: To analyze user behavior and site performance to optimize our content and user experience.
4. Third-Party Service Providers
We do not sell, rent, or trade your personal information. We may share your data with trusted third-party vendors who perform services for us or on our behalf, including:
Email & Newsletter Platforms: We use third-party platforms (such as Beehiiv) to manage and send our newsletters.
Payment Processors: Purchases are handled by secure third-party payment gateways (e.g., Stripe, PayPal). We do not store your credit card details on our servers.
Website Analytics: We may use analytics providers to monitor and analyze web traffic.
We use cookies and similar tracking technologies to access or store information. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
6. Data Security and Retention
We use reasonable administrative, technical, and physical security measures to protect your personal information. We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
7. Your Privacy Rights
Depending on your location, including Australia (under the Privacy Act 1988), you have rights regarding your personal data:
Access and Correction: You may request access to or correction of the personal information we hold about you.
Opt-Out: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send.
Data Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" at the top of this page. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
9. Contact Us
If you have questions or comments about this policy, you may email us at: [email protected]
Terms of Service
Effective Date: 2nd April 2026
Welcome to Dry Eye Explained (the "Website"). These Terms of Service ("Terms") govern your access to and use of our Website, newsletters, and digital products. By accessing or using the Website, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our Website or purchase our products.
1. Important Medical Disclaimer
All content provided on Dry Eye Explained, including text, graphics, images, newsletters, and digital products like The Dry Eye Protocol, is for informational and educational purposes only.
This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your optometrist, ophthalmologist, or other qualified health provider with any questions you may have regarding a medical condition. Your use of this Website and its resources does not create a doctor-patient relationship between you and the author.
2. Intellectual Property and Copyright
All content on this Website—including but not limited to articles, graphics, logos, videos, and digital downloads—is the intellectual property of Dry Eye Explained. All original authored materials, including The Dry Eye Protocol ebook, are copyright by Dr. Chan and colleagues (OD) and are protected by Australian and international copyright laws.
You may not reproduce, distribute, modify, create derivative works of, publicly display, or commercially exploit any of our content or digital products without prior written consent.
3. Digital Products and Sales
Purchases: When you purchase a digital product, such as our ebook, you are granted a limited, non-exclusive, non-transferable license to download and access the content for your personal, non-commercial use.
Refund Policy: Due to the digital nature of our products, all sales are final. We do not offer refunds or exchanges once the digital file has been downloaded or accessed, except as required under Australian Consumer Law.
Pricing: All prices are subject to change without notice. We reserve the right to modify or discontinue any product at any time.
By subscribing to our Beehiiv newsletter, you agree to receive periodic emails containing educational content, updates, and promotional materials. You can opt out of these communications at any time by clicking the "unsubscribe" link at the bottom of any email.
5. User Conduct
You agree to use the Website only for lawful purposes. You are strictly prohibited from:
Using the Website in any way that violates any applicable local, state, national, or international law.
Attempting to interfere with the proper working of the Website, including bypassing security measures or introducing viruses.
Reproducing, duplicating, or copying any material on the Website for commercial purposes without explicit permission.
6. Limitation of Liability
To the maximum extent permitted by law, Dry Eye Explained and its owner shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from:
Your access to or use of or inability to access or use the Website or digital products.
Any conduct or content of any third party on the Website.
Any reliance placed by you on the completeness, accuracy, or existence of any educational information provided.
7. Third-Party Links
Our Website may contain links to third-party websites or services that are not owned or controlled by Dry Eye Explained. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. You acknowledge and agree that we shall not be responsible or liable for any damage or loss caused by your use of any such content, goods, or services available on or through any such websites.
8. Governing Law
These Terms shall be governed and construed in accordance with the laws of the State of Victoria, Australia, without regard to its conflict of law provisions. Any legal action or proceeding arising under these Terms will be brought exclusively in the courts located in Victoria.
9. Changes to Terms
We reserve the right to modify or replace these Terms at any time. If a revision is material, we will try to provide at least 30 days' notice prior to any new terms taking effect. By continuing to access or use our Website after those revisions become effective, you agree to be bound by the revised terms.
10. Contact Us
If you have any questions about these Terms, please contact us at: [email protected]